2-Minute Marketing Analysis -  are you ready for the challenge?

Do you have the courage to be a gutsy marketer?  Take this easy 2-minute test and find out! Do you have the courage it requires to take a hard look at how you are spending your marketing dollars and ask this straightforward question:

What am I getting in return?

Do you have the courage to find out? Here's a simple test that will help you determine if you are getting bottom-line measurable results from your marketing programs. It won't hurt any more than, say, a slap in the face! (just kidding) Seriously - submit your test, and we'll give you a FREE marketing analysis and send you a FREE marketing newsletter.

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Advertising

1. The results of my last print ad were:

(#) responses per month.

(%) higher response than our previous ad.

(%) higher audience awareness scores.

Not sure. We don't really measure our ads.

Public Relations

2. I would describe my organization's public relations program as:

One of our best marketing investments. We:

• have an excellent rapport with our industry's editors,
• receive consistently positive, prominent mention in the trade press, and are often called upon as "industry experts" to comment on current events in the market.

Generally positive:

• our press releases are usually picked up in trade publications, however, we have occasionally had to take action to have inaccurate or out-of-context comments about our firm corrected.

We do not have a managed PR program.

Direct Marketing

3. When we use direct marketing (telemarketing/direct mail) to generate leads, we:

Can afford to spend $ per mailer/per call.

Need to receive a % response rate to break even based on our lead-to-customerconversion rate.

Don't know our direct marketing's effectiveness.

We do not use direct marketing.

Collateral

4. Our literature, both internal (to employees) and external (to customers and other stakeholders) has helped us to:

Increase the awareness of our firm's products, services, and position in the marketplace by %.

Increase sales by % and/or market share by %.

Don't know how effective our literature is.

Strategic Planning

5. To fuel our strategic marketing plan, my organization annually assesses the market via:

A benchmark awareness survey, comparing results to the previous survey and recommending a plan of action to meet stated goals.

A customer life-cycle analysis, revealing the average length of time a customer stays with us and how much they spend, so we know what we can afford to spend on marketing.

We perform our own unique market assessment  (indicate method used)

We don't do any marketing research.

Thanks for taking the test! (was that so hard?!)

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