serendipity group


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Who are we?
ser'ensdip'isty Group assembles a team of top-notch marketing talent based on your organization's needs. Select freelancers are mobilized to work on your project, so that you don't pay "big agency" overhead - you pay just for the services you need.  We're available to guide you through the highest level strategic thinking on an issue, all the way down to providing the simplest tactical support.  Our focus is always on helping you achieve the maximum measurable, bottom-line results. 

Kathie Jackson, President


Kathie has 25 years of marketing experience in a variety of industries, from heavy industrial (plastics, construction and tractor-trailer transportation) to non-profit communications, to educational software. Accomplishments include:
  • Marketing Results Measurement -  Expert in preparing customer lifecycle and breakeven analyses to ensure that marketing programs are designed for maximum E2E (effort to effect) results
  • Advertising - Implemented new advertising program for four different firms, resulting in unprecedented growth in number of inquiries in each case
  • Public Relations-  Specializes in media relations, publicity for product and industry news; has helped position numerous firms' PR, both locally and globally, around current issues for maximum coverage, as well as handling crisis PR
  • Market Research - Created and executed the first-ever market needs research plan for a major plastics manufacturer, which uncovered reasons for product failure and recommended plans of action
  • Direct Marketing – Has executed and measured the results of numerous direct mail and telemarketing campaigns; from the simplest post-card offer to comprehensive mail/call/mail campaigns
  • Collateral – Have produced numerous pieces of literature, as well as audio, video and on-line support pieces for a myriad of organizations; specializes in creative, direct, succinct story-telling and design layout
  • Event Planning – Expert in arranging trade shows, charitable events, motivational programs, global sales meetings and customer programs, ranging in size from 5 to 500 participants/attendees
  • Team Building – In-depth knowledge and experience in assembling cross-functional and inter-organizational teams for maximum productivity; includes temporary SWAT-style to permanent teams.

660  Trephanny La., Wayne, PA 19087
610.688.4489 Fax 610.687.4370
© 2006 Serendipity Group, Inc. All rights reserved.